Summary: The Digital Marketing Officer role is a 6-month contract based in London, focusing on managing and optimizing web content for a leading education organization. The position requires collaboration with various stakeholders to ensure that course information is clear, compliant, and engaging for prospective students. The officer will utilize data to enhance user experience and improve conversion rates while maintaining the website's accuracy and functionality. This role emphasizes content management rather than social media or campaign work.
Key Responsibilities:
- Own the website content by creating, editing, and publishing postgraduate course pages using the CMS.
- Design user journeys to ensure the website is easy to navigate and not just content-heavy.
- Collaborate with stakeholders to transform complex information into understandable content for students.
- Address student queries regarding course pages and resolve issues promptly.
- Utilize data to run reports on page views, engagement, drop-off points, and conversion signals, adjusting content accordingly.
- Support recruitment activities such as open days, recruitment events, and virtual tours.
Key Skills:
- Experience using a CMS to publish and manage web pages.
- Ability to edit and improve web copy while adhering to house style and brand guidelines.
- Knowledge of SEO and accessibility principles.
- Proficiency in using Google Analytics or similar tools to evaluate performance.
- Strong attention to detail and accuracy in content management.
- Experience working with multiple internal teams to obtain content approvals.
- Ability to improve user journeys based on data insights.
Salary (Rate): £41,200.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Digital Marketing Officer- 6 months, immediate start available
Contract Length: 6 months
Salary: £40k to £41.2k
London based- office 2 days pw
Purpose of the role
A great opportunity to join a leading education organisation in London to cover a 6-month secondment, starting at the end of January. Your job will to make sure the web pages are accurate, clear, compliant and persuasive for prospective students around the world. You sit between academics, marketing and digital teams and turn complex course information into web content that works for users and search engines.
What you actually do
- Own the website content
You create, edit and publish postgraduate course pages using the CMS. You are the final gatekeeper for what appears on the site.
- Build a strong online user journey
You do not just write pages. You design how users move through them. You make the website easy to use, not just full of content.
- Work with lots of stakeholders
You pull information from the stakeholders and turn it into something students can actually understand. You also deal with student queries about course pages and fix issues fast.
- Use data to improve performance
You run reports on: Page views Engagement Drop off points Conversion signals Then you change the content and structure based on what the data says.
- Support recruitment activity
Open days Recruitment events Virtual tours and microsites This is where the website connects to real people and real enrolments.
What I really want
This role is not a “social media” or “campaigns” job. It is a content and digital operations role . They want someone who can:
- Handle complex regulated content
- Work inside a CMS
- Keep large volumes of pages accurate
- Improve conversion through structure, clarity and data
What you must be able to do
You need to show you can
- Use a CMS to publish and manage web pages
- Edit and improve copy for the web
- Follow house style, tone of voice and brand rules
- Apply SEO and accessibility principles
- Use Google Analytics or similar to evaluate performance
- Work independently with many stakeholders
- Spot mistakes before they go live
Accuracy matters more here than creativity.
What will get you hired
- Owned a large, regulated website
- Worked with multiple internal teams to get content signed off
- Improved user journeys using data
- Written for different audiences, not just marketing copy
