Summary: The Instagram/Youtube Performance Marketing & Lead Generation Specialist role at AcademiaOne focuses on driving growth through effective Instagram campaigns. This remote position is specifically for candidates in the East Asia time zone (GMT+8) and involves managing all aspects of performance marketing, including strategy, execution, and reporting. The specialist will work closely with various teams to ensure alignment with business goals and optimize lead generation efforts.
Key Responsibilities:
- Plan, launch, and optimise Instagram-focused performance marketing campaigns for lead generation
- Analyse campaign data to identify trends, insights, and opportunities for scaling
- Continuously test creatives, audiences, funnels, and messaging to improve CPL and ROI
- Translate performance data into clear, actionable recommendations
- Work closely with content, sales, and operations teams to align marketing strategy with business goals
- Track and report on key performance metrics, ensuring transparency and accountability
Key Skills:
- Strong analytical skills, with the ability to interpret performance data and make data-driven decisions
- Hands-on experience with performance marketing, paid social, and lead generation, ideally on Instagram
- Proven experience in performance testing and optimisation (A/B testing, audience testing, creative testing)
- Clear and confident communication skills, able to explain insights and results to non-technical stakeholders
- Comfortable working remotely and collaborating across cultures and teams
- Must be based in the East Asia time zone (GMT+8)
- Experience in education, training, or high-ticket services is a strong advantage
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field is preferred
Salary (Rate): undetermined
City: Greater London
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Instagram Performance Marketing & Lead Generation Specialist (East Asia, GMT+8)
About AcademiaOne
AcademiaOne is a premium academic consultancy supporting ambitious students to secure places at top UK and global universities. We specialise in high-impact academic feedback, subject-specific tutoring, English proficiency development, and long-term education and career planning — from undergraduate admissions to postgraduate and doctoral pathways. Beyond academics, we curate cultural and social experiences that help students grow intellectually, socially, and professionally. Our team consists of academics and practitioners from world-leading universities, united by a commitment to rigour, trust, and long-term student success.
The Role
We are looking for an Instagram/Youtube Performance Marketing & Lead Generation Specialist to drive measurable growth through paid and organic Instagram campaigns. This is a remote, contract-based role, open only to candidates based in the East Asia time zone (GMT+8). You will take ownership of Instagram performance marketing, from campaign strategy and execution to optimisation and reporting, with a clear focus on lead quality, cost efficiency, and conversion performance.
Key Responsibilities
- Plan, launch, and optimise Instagram-focused performance marketing campaigns for lead generation
- Analyse campaign data to identify trends, insights, and opportunities for scaling
- Continuously test creatives, audiences, funnels, and messaging to improve CPL and ROI
- Translate performance data into clear, actionable recommendations
- Work closely with content, sales, and operations teams to align marketing strategy with business goals
- Track and report on key performance metrics, ensuring transparency and accountability
Requirements
- Strong analytical skills, with the ability to interpret performance data and make data-driven decisions
- Hands-on experience with performance marketing, paid social, and lead generation, ideally on Instagram
- Proven experience in performance testing and optimisation (A/B testing, audience testing, creative testing)
- Clear and confident communication skills, able to explain insights and results to non-technical stakeholders
- Comfortable working remotely and collaborating across cultures and teams
- Must be based in the East Asia time zone (GMT+8)
- Experience in education, training, or high-ticket services is a strong advantage
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field is preferred
