Summary: We are seeking a Senior B2B Performance Marketing Lead for a 12-month contract to drive global demand generation programmes in a high-growth business messaging environment. This role involves designing and executing multi-channel demand generation programmes targeting enterprise audiences, with full ownership from ideation to performance analysis. The ideal candidate will have 7-10 years of experience in B2B performance marketing, particularly in SaaS or tech environments, and will be responsible for leading global performance marketing campaigns and managing large-scale digital events. The successful candidate will operate autonomously in a fast-paced environment, managing multiple complex programmes simultaneously. They will collaborate with various teams to drive growth and continuously improve performance through data-led insights. This position offers high levels of autonomy and the opportunity to impact growth outcomes directly.
Title: Senior B2B Performance Marketing Lead (Global Demand Generation)
Description: Senior B2B Performance Marketing Lead 12 month contract £92,000 salary London (few days per month) We are hiring a Senior B2B Performance Marketing Lead to drive global demand generation programmes within a high-growth business messaging environment. This is a hands-on, high-impact role focused on scaling enterprise acquisition through integrated digital marketing. You will operate across a global remit, owning campaign strategy, execution, and optimisation end-to-end.
The Role
You will design and execute multi-channel demand generation programmes targeting enterprise audiences, with full ownership from ideation through to performance analysis. This includes:
- Leading global performance marketing campaigns across paid social and search
- Owning end-to-end demand generation journeys across the funnel
- Driving account-based marketing strategies for high-value enterprise targets
- Managing large-scale digital event programmes (webinars, livestreams, virtual experiences)
- Partnering with agencies to deliver high-quality campaign execution
- Building and optimising campaign measurement, reporting, and attribution frameworks
- Collaborating with analytics, sales, and product marketing teams to drive growth
- Continuously testing, iterating, and improving performance through data-led insights
You will be expected to operate autonomously in a fast-paced environment, managing multiple complex programmes simultaneously.
What You Bring
7-10 years in B2B performance marketing, ideally in SaaS, tech, or agency environments Proven experience targeting enterprise customers (not consumer or SMB-led marketing) Strong hands-on expertise across Meta Ads, Google Ads, and LinkedIn Ads End-to-end ownership of demand generation programmes across multiple channels Experience delivering global campaigns across regions and stakeholders Strong digital events experience (webinars, livestreams, event platforms) Advanced analytical capability across reporting, attribution, and optimisation Experience managing agencies and external partners Ability to operate independently with minimal oversight in high-growth environments
Why This Role
Exposure to one of the fastest evolving areas in digital marketing, at the intersection of AI and messaging Opportunity to build and define new global marketing playbooks from scratch High level of autonomy with direct impact on growth outcomes Work across complex, high-visibility enterprise marketing programmes Next steps to apply: Apply now with word document CV or email your CV for immediate review.
