Summary: The Senior Digital Marketing Executive role is a 12-month fixed-term contract based in Birmingham, requiring a candidate with integrated digital marketing experience in a service-led business. The position involves managing digital marketing campaigns, paid social media activities, and utilizing various marketing tools. The ideal candidate should be available to start within the next month and have experience across both B2B and B2C sectors.
Key Responsibilities:
- Support the marketing team with integrated digital marketing campaigns to drive brand engagement and new business.
- Manage paid social activity across Meta, LinkedIn, and TikTok.
- Utilise HubSpot and Mailchimp to segment data and send regular email campaigns, including A/B testing.
- Upload content to WordPress CMS and create landing pages.
- Work with agencies to deliver on certain channels.
Key Skills:
- Previous experience in an integrated digital campaign role.
- A background within a services business (financial services, professional services, IT, Tech, Utilities, etc.).
- Proven experience of running paid social media ads and reporting.
- Experience of updating content using WordPress CMS.
- CRM and email marketing experience, ideally in HubSpot or similar.
- Experience of reporting on digital using GA4.
- Experience of creating assets using Canva and/or Adobe Creative Suite (training can be given).
Salary (Rate): £38,000.00 yearly
City: Birmingham
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: Mid-Level
Industry: Marketing
Senior Digital Marketing Executive – 12-month FTC Birmingham – 3 days in office/2 home £35,000 - £38,000
This is a super role for an integrated digital marketing executive to join this fabulous services business to cover a maternity contract. You’ll ideally have worked in a service-led business previously, have integrated digital marketing experience, ideally across both B2B and B2C customers and be available to start within the next month.
What you’ll be doing:
- Supporting the marketing team with integrated digital marketing campaigns to drive brand engagement and new business.
- Manage paid social activity across Meta, LinkedIn and TikTok.
- Utilise HubSpot and Mailchimp to segment data and send regular email campaigns, including A/B testing.
- Upload content to WordPress CMS and create landing pages etc.
- Work with agencies to deliver on certain channels.
Experience needed:
- Previous experience in an integrated digital campaign role.
- A background within a services business – could be financial services, professional services, IT, Tech, Utilities etc.
- Proven experience of running paid social media ads and reporting.
- Experience of updating content using WordPress CMS.
- CRM and email marketing experience – ideally in HubSpot or similar.
- Experience of reporting on digital using GA4 is essential.
- Experience of creating assets using Canva and/or Adobe Creative Suite although training can be given.
Immediate availability Ref 57650
